Why is my site missing H1 tags and how does this affect SEO?

Your site is missing H1 tags, which are critical for SEO. Search engines use H1 tags to understand your page's main topic. Without them, search engines struggle to properly categorize and rank your content. Add a clear, descriptive H1 tag to each page.

What does it mean when my site has no date signals?

Your site lacks date signals, meaning search engines can't determine when your content was published or updated. This hurts your rankings for time-sensitive queries. Add publication dates, last modified dates, or structured data to help search engines understand your content's freshness.

Why can't search engines find opening content on my pages?

Your pages lack clear opening content that search engines can identify as direct answers. This prevents your site from appearing in featured snippets and answer boxes. Add concise, informative opening paragraphs that directly address user questions.

What is llms.txt and why is it missing from my site?

llms.txt is a file that helps AI systems understand your content better. Your site returns a 404 error when accessed, meaning it doesn't exist. While not required, having this file can improve how AI tools interpret and reference your content.

How do freshness issues impact my site's search engine rankings?

Your site's freshness issues hurt rankings because search engines can't determine content recency. This affects E-E-A-T scores and reduces visibility for queries where freshness matters. Add clear date indicators and regularly update your content to signal freshness to search engines.

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Arcten SEO & AI Visibility Audit

arcten.com

SEO + AEO + E-E-A-T combined

Audited March 06, 2026 · 1 pages analyzed

Overall Scores

Area	Score	Grade
SEO	76%	C
AEO (AI Visibility)	26%	F
E-E-A-T	50%	F
Combined	51%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	50%	No about/team page, social profiles, or LinkedIn links detected, No privacy policy link detected, 4 security headers missing, No terms of service link detected
Expertise	53%	384 words, 1 headings, 1 outbound links
Authoritativeness	60%	No third-party review or trust signals detected
Experience	16%	Found, Freshness issues, Found 1 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: arcten.com

stobo this article: arcten.com/blog/my-article

Generate a robots.txt for arcten.com

stobo my blog: arcten.com/blog

Recommendations

No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: arcten.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what arcten.com does. Stobo generates one automatically.
```
Generate an llms.txt for arcten.com
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for arcten.com
```

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Frequently asked questions

Why is my site missing H1 tags and how does this affect SEO?: Your site is missing H1 tags, which are critical for SEO. Search engines use H1 tags to understand your page's main topic. Without them, search engines struggle to properly categorize and rank your content. Add a clear, descriptive H1 tag to each page.
What does it mean when my site has no date signals?: Your site lacks date signals, meaning search engines can't determine when your content was published or updated. This hurts your rankings for time-sensitive queries. Add publication dates, last modified dates, or structured data to help search engines understand your content's freshness.
Why can't search engines find opening content on my pages?: Your pages lack clear opening content that search engines can identify as direct answers. This prevents your site from appearing in featured snippets and answer boxes. Add concise, informative opening paragraphs that directly address user questions.
What is llms.txt and why is it missing from my site?: llms.txt is a file that helps AI systems understand your content better. Your site returns a 404 error when accessed, meaning it doesn't exist. While not required, having this file can improve how AI tools interpret and reference your content.
How do freshness issues impact my site's search engine rankings?: Your site's freshness issues hurt rankings because search engines can't determine content recency. This affects E-E-A-T scores and reduces visibility for queries where freshness matters. Add clear date indicators and regularly update your content to signal freshness to search engines.

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