Why does your site have critical freshness issues affecting SEO?

Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness, which hurts rankings for time-sensitive queries. Add clear dates to your pages and update content regularly.

What does missing opening content mean for your website's performance?

Your pages lack clear opening paragraphs that directly answer user queries. This prevents search engines from extracting featured snippets and reduces visibility in answer engines. Add concise introductory content to each page.

Should your site have an llms.txt file for AI optimization?

Your site returns a 404 error for llms.txt, missing an opportunity to guide AI systems. This file helps language models understand your content structure and preferences. Consider creating one to improve AI-driven search visibility.

How do missing meta descriptions impact your search engine rankings?

Your pages lack meta descriptions, forcing search engines to generate their own snippets. This reduces click-through rates since auto-generated descriptions are often less compelling. Write unique 150-160 character descriptions for each page.

Can outdated content signals hurt your site's search visibility?

Yes, your site shows no freshness indicators, making content appear stale to search engines. This particularly hurts rankings for topics where recency matters. Add timestamps and regularly update existing content to signal freshness.

‹ See all Techstars 2024 audits

Airs Ml SEO & AI Visibility Audit

AIRS ML is an edge AI platform that enables real-time asset monitoring through compressive sensing technology. It processes sensor data directly on devices to detect anomalies, predict failures, and optimize industrial operations without requiring constant cloud connectivity.

airsml.co.uk

SEO + AEO + E-E-A-T combined

Audited March 06, 2026 · 5 pages analyzed

Overall Scores

Area	Score	Grade
SEO	74%	C
AEO (AI Visibility)	26%	F
E-E-A-T	47%	F
Combined	50%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	67%	Found, 4 security headers missing, 1/4 contact signals found
Expertise	60%	254 words, 18 headings, 4 outbound links
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected
Experience	19%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: airsml.co.uk

stobo this article: airsml.co.uk/blog/my-article

Generate a robots.txt for airsml.co.uk

stobo my blog: airsml.co.uk/blog

Recommendations

No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: airsml.co.uk
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for airsml.co.uk
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what airsml.co.uk does. Stobo generates one automatically.
```
Generate an llms.txt for airsml.co.uk
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

Markdown

HTML

Frequently asked questions

Why does your site have critical freshness issues affecting SEO?: Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness, which hurts rankings for time-sensitive queries. Add clear dates to your pages and update content regularly.
What does missing opening content mean for your website's performance?: Your pages lack clear opening paragraphs that directly answer user queries. This prevents search engines from extracting featured snippets and reduces visibility in answer engines. Add concise introductory content to each page.
Should your site have an llms.txt file for AI optimization?: Your site returns a 404 error for llms.txt, missing an opportunity to guide AI systems. This file helps language models understand your content structure and preferences. Consider creating one to improve AI-driven search visibility.
How do missing meta descriptions impact your search engine rankings?: Your pages lack meta descriptions, forcing search engines to generate their own snippets. This reduces click-through rates since auto-generated descriptions are often less compelling. Write unique 150-160 character descriptions for each page.
Can outdated content signals hurt your site's search visibility?: Yes, your site shows no freshness indicators, making content appear stale to search engines. This particularly hurts rankings for topics where recency matters. Add timestamps and regularly update existing content to signal freshness.

Audit a competitor